Laundry has always been a chore considered an unavoidable daily task. While washing machines alleviated the situation somewhat, decades ago, the home-based laundry process still requires a great deal of physical intervention.
Laundry, for instance, has always been a chore considered an unavoidable daily task. While washing machines alleviated the situation somewhat, decades ago, the home-based laundry process still requires a great deal of physical intervention.
Think of this. Even with a washing machine at home, we have to sort the delicates, separate the whites from the coloured clothes, and pre-soak garments for stains. We have to do the machine loading and add detergent, fabric freshener and stain remover. We have to watch out for when the cycle is completed − and then detangle, hang, dry, fold and press the clothes.
Now, does that sound like technology is making work easier … or is it all more complex than before?
Businesses must make technology more customer-centric and less cumbersome for the user.
Can we honestly recall, with clarity, the life we led before we let technology into our homes and workplaces?
Today we automate businesses and shopfloors and precision-control processes− including delivery and service responses.
We search for information on the web, monitor health on apps, book recreational activities on-click and delegate work with online tools.
We have gadgets galore that maximise our efficiency and allow us to video conference, telecommute and study online courses. And, need we add, we can shop-till-we-drop.
The smartphone alone has become an ambassador of how technology is, literally, mobile and at hand. Add to that the innumerable hacks, shortcuts, chore-busters, remote services, entertainment channels …
Some technology definitely makes life easier. Some technology, though, has not really reduced our effort and workload. It has only displaced our earlier way of doing things with new ways of doing things – with the total effort, time and energy required being more or less the same as before.
Life has moved to a different pace since the arrival of the washer-dryers. So has technology. Businesses that address customer pain points, stated or unstated, are the ones leveraging technology for real and present user delight.
What are the criteria by which we can measure the power of technology? At the least, technology should more seamlessly integrate itself into customers’ routines and enhance the quality of their days. Here are seven ways it can do that.
One definite benefit technology must offer is lesser use of human energy and effort. If technology can handle a job that previously consumed the mind and body, it can prove its value.
Technology must prevent human energy from draining and make life less weary … so we can all enjoy more meaningful, pleasurable activities.
The role of technology in driving better sustainability is incontrovertible. Technology can reduce waste, create better processes and help in recyclingreusing- reducing. It can also provide big data that can be mined for predictive, pre-emptive and more innovative ideas to be put in place.
Newer techniques must also work as levellers, improving the overall quality of life. They must foster a sense of fairness and equality in keeping with the 17 UN Sustainable Development Goals.
Online technology does allow for precision and accuracy, not to mention the speed of response. The popularity of time-saving and effort-saving apps, especially in the eCommerce space, shows how they are helping a lot of people achieve a better work-life balance.
Care must be taken, though, to see that the sheer convenience of any app must come from its easy-to-navigate, well-thought-through user experience.
A routine packed with deadlines and tasks is also a load on the mind. Running from one crisis to another, or running behind schedule, can create unwarranted tension and occupy an immense amount of mental space.
A lot of stress builds up when we get preoccupied with jobs not yet done. Technology can take away that burden. It could be better to delegate mind-numbing chores to someone else with the reliable, competent technology that can make your life easier.
The beauty of using technology is that it is measurable to the finest degree. Technology is always transparent with its data − and it is, indeed, an amazing forecasting tool. Technology helps businesses understand consumers better. It can help businesses arrive at customised solutions, improve service standards and create immersive experiences.
In short, technology can tell businesses what’s working, what’s lacking, and what needs fixing. For businesses with a mantra of customer-centricity, this is priceless information.
One of the important ways technology impacts users is by helping streamline life management. Users begin to see it as a powerful ally when technology is deployed with a customer-centric strategy behind it.
This is why technology that is not meaningful or deeply rooted in user insights tends to fall by the wayside. It is all about humanising, customising, and making it a part of users’ everyday behaviour.
In a world where progressive change has to be a way of life, technology must keep moving ahead if it has to cater to customers as their lives progress and their needs evolve. The effects of all this on customer affinity, loyalty and advocacy are indisputable.
Businesses that go the extra mile to bring the latest advances to their target segments create added value and offer unique benefits that will gain a steady franchise.
The daily laundry services business is one such avenue for outsourcing … as are many other business services too.
The fact that the laundry-services business has all the technology needed to make its service both customer-centric and a planet-responsible solution can be of great satisfaction to the user. Added to this, the user does not need to grapple with the workload that having home-based technology brings with it.
It is a totally mind-freeing experience to be able to hand over the management of the daily home to-do list to someone who is not only trustworthy and reliable but also socially and ecologically responsible.
At LaundryMate, whether you are home or at work, we respect and value your time. We know how busy you are and how much you pack into a day. We believe that we can help by getting rid of dull and dreary chore for you and replacing it with a smart and savvy way to do daily laundry.
Our online laundry services ensure pickup and delivery at your doorstep in 24-hours, unfailingly, reliably. Ask for wash and fold, wash and iron, steam iron or dry clean – we’ve got it all covered.
Our technology both at our facilities and on the laundry services app, make booking orders and getting fresh, clean clothes back a breeze. We’ve also put in some sustainable measures – processes to save water, e-vans to save fuel, compostable plastics and recycled packaging material.
We’re all about time-saving, effort-saving laundry, not just for occasions but for everyday needs get the LaundryMate app and get started pronto.
P.S.: Now that’s going to leave a big gap in your daily routine. So … what are your plans for making the most of the time you’ve snatched right back?