What does it take to turn an everyday chore into a much-needed e-Comm business? A deeper insight into today’s households. A finer understanding of how the customer experience can be enhanced. A commitment to maximising the quality of life. The ability to turn technology into a great enabler. And the passion to become India’s number one laundry brand, aiming for a revenue target of one billion USD by 2030.
To our five founders, the mind-boggling number of hours spent on a rather mundane but essential activity was a metric that could not be ignored. The wash, rinse, hang, dry, fold, send out for ironing and chase the dhobi routine was something just waiting to be simplified. They saw an unstated need, built a business idea - and a brand promise - around it.
LaundryMate was launched to help customers reclaim their lives and regain precious time.
LaundryMate is set in a sprawling tech-enhanced facility, where advanced machines and superior detergents wash-rinse-repeat to the same unfailing level of quality, with the same degree of dependability. With customer experience at the core, we run a tech-driven, customer-first set-up of fulfilment experts, care-and-response specialists and smart pickup- and-delivery associates. We’re saving time, money, effort and even water in the process.
LaundryMate introduces customers to an easy online process, complete control, customisable instructions, scheduled pickups and drops - and a Club Ultimate membership with thought-through benefits.
We want to make laundry absurdly simple for our customers, more sustainable for our planet.
What is success? How do we measure social responsibility? We believe that in the pursuit of corporate excellence, we must live true to our moral compass and be a champion of business for good. We’re aiming for a win-win for people and planet, commerce and community, purpose and profitability.
To improve the quality of life of our customers by saving them time, resources and hassles in managing their laundry chore through a highly reliable, affordable, and extremely convenient laundry service
To be India’s No. 1 laundry brand of choice by customers and to achieve annual gross revenues of USD 1 billion by 2030
RESPECT
We will treat all our customers, associates and suppliers with respect.
INTEGRITY
We will be fair, honest, transparent and, most importantly, ethical in our dealings with all stakeholders.
COLLABORATION
We will encourage a spirit of belonging and support while creating a system of performance management that rewards collaborative effort over individual achievement.
EXCELLENCE & EFFICIENCY
We will strive to be the best in whatever we do and will be highly efficient in the usage of resources at our disposal.
SOCIAL RESPONSIBILITY
We will be socially caring towards the community and the environment. We will give back to society in the form of creating equal opportunity and will be conscious of diversity and inclusion.
